MEET THE FOUNDER

Hey, I'm Michelle!

I’m the founder of [Savvy Shop Co], a Shopify store owner, a mom of three, and now—your new favorite Facebook ads strategist (at least I hope so!).

Over the past 7+ years, I’ve built my own product-based business from the ground up.

I’ve sold everything from digital downloads and wall art to snuggly recycled-stuffed animals and seasonal gift kits.

Along the way, I’ve spent a lot of time figuring out how to make Facebook and Instagram ads actually work— and not just for big-box brands with unlimited budgets.

In 2024, I scaled my store to nearly $300K in revenue while raising my kids and hiring a small (but mighty) team.

I’ve run $30K/month ad campaigns, built sales funnels from scratch, and tested more headlines than I can count.

And now? I’m here to help you do the same—minus the stress, confusion, and money-wasting mistakes.

My Facebook & Instagram Ad results by the numbers:

$296K

LIFETIME AD SPEND ON FACEBOOK & INSTAGRAM

$752K

IN SALES FROMS ADS

2.54

RETURN ON AD SPEND (ROAS)

Why I Started This:

Let’s be honest: most Shopify store owners are juggling a lot.


You’re filling orders, writing captions, trying to stay on top of Reels trends… and somewhere in there, you’re also supposed to figure out how to run ads that actually convert?

It’s too much. I know, because I’ve been there.

I created this service arm of Savvy Shop Co to support business owners who are in it.

Not influencers with massive followings or people selling $2,000 courses—but real entrepreneurs building beautiful, meaningful brands that deserve to grow.

What It’s Like to Work With Me:

  • I speak your language—because I’ve lived it.

  • I’m not here to sell you fluff—I’m here to get results.

  • I won’t drown you in jargon or dashboards—you’ll know what’s working and why.

  • I care about your business like I care about my own. Because your success? That’s the goal.

Whether you need a one-time strategy session, help setting up your first real ad campaign, or someone to fully take it off your plate—I’ve got your back.

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